No Need Paying Third Party App Developers – Learn How to Set Up a Facebook Store Step-by-Step
Facebook has over 1.71 billion active users every single month. It is even hard to imagine numbers like that, but they are a fact. People still love Facebook, and this does not seem to change any time soon.
If you have an e-Commerce store, or are thinking of building one, it would be a shame to not take advantage of Facebook’s enormous traffic that can be potential customers to your store.
Of course, not all of Facebook’s users are going to be your potential customer, but even if just a micro fraction of that massive number would buy something from your store, it would be a huge sale for you!
Facebook Is Still Growing Quite Rapidly, So Your Base of Potential
Customers Is Also Growing
Facebook now allows you to set up a store on your Facebook page to sell physical products.
I was waiting on this. Facebook can not be less than any big e-Commerce platform, like Shopify, BigCommerce, or WordPress WooCommerce. Of course, they will continue to expand such a successful community.
However, to set up a Facebook store you have to have a Facebook business page. You cannot add a store to personal Facebook account. To learn how to set up a Facebook business page, you can visit Facebook’s help center.
Facebook’s store function is still not available for all countries, but will be in the near future. This manual is displaying the process of setting up a Facebook store in the U.S.
What Is a Shop Feature On My
The shop section is a tab you can add to your business page, which allows you to showcase and sell your products directly from your page (see manual further down). This function is ideal for merchants, retail and e-Commerce advertisers, who want to reach customers on Facebook.
Like Mentioned, Who Would Not Want to Take Advantage of Facebook’s Traffic!
Best of all, Facebook’s store feature is totally FREE to use. I really hope it will stay like that. Normally, e-Commerce sites, like for example Shopify, takes a percentage of your sales and you have to pay a monthly fee with them as well.
What Can You Sell With Your Facebook Store?
Facebook allows you to sell physical products in your store. Before uploading your products, make sure that they comply with Facebook’s content guidelines.
You cannot sell things like services, or digital goods through your Facebook store.
Store Features for a U.S. Facebook Store
When creating a business page in the US, you will have following store features:
#1. Uploading Your Products
Upload your products to your store section on your Facebook page. You can upload your products one by one and there is no limit on how many products you can sell.
You do not need to have a preexisting product catalog uploaded anywhere beforehand.
#2. Curate and Customize Your Store’s Inventory
If you have many products and are selling for example clothing, shoes, jewelry and so forth, you can divide your products into different collections.
#3. Sell Directly from Your Page
Once your products are uploaded, your customers can browse and buy them on any device without having to leave your page.
#4. Manage Orders
Mark orders as shipped, cancel orders or make refunds without leaving your page. The functionality is all there.
#5. Get Purchase Insights
Get valuable purchase statistics directly form your store (for U.S. only so far). See the number of views, clicks and purchases for each product. Also, how much money you have earned from each product.
Step-by-Step Manual on How to Set Up
Here follows a step-by-step manual on how to add a store feature to your Facebook page that allows your customers to buy and check out right from the Facebook Page:
Go to your Facebook page (remember it has to be a business page) and click on the “Shop” icon to the left.
Read the Merchant Terms and Policies and check the box and click continue.
Here you have two options to either build your e-Commerce store on your actual page, or direct your Facebook customers to another e-Commerce platform. You may already have a web shop that you want to direct customers to.
In this manual we are building the store on our Facebook page, so click that option and click continue.
In step 4. 5 and 6 we are connecting our store with either stripe or PayPal. I have never used stripe. I am always using PayPal, which works fantastic.
Using PayPal is a safety for both the seller and customer. As a seller you will have to pay a small fee for each sell. Nothing mayor, but the safety is there if something would go wrong during the paying process.
If you have a PayPal account already, you type in your email connected to PayPal in the “Get started” field, chose country and click next.
Click “Agree and Connect” and your store is now connected to PayPal.
As simple as that!
After clicking this button, you will be directed back to your store where you can fill in your address information. When this is done, click the submit button.
Write a short introduction about your products, or your store, and then click “Add Products”.
Now it is time to fill in all information about your product; name, price (discounted price if your product is on sale – just flip the button for this option), product description, how many products you have (your inventory) and shipping cost.
You can chose to share the store with your product automatically by flipping the button on top of “Inventory”.
If you are selling clothing, shoes, watches with different brands and so forth, you can create different collections. Pretty cool! Facebook has it all covered.
Now you have your own Facebook store set up and you can target your Facebook customers and create unlimited revenue. Not so difficult right?
You Do Not Have to Waste Money Paying a Third Party Developer to Build Your Facebook Store – It Is As Simple As This and Takes 2 Minutes!
Good Pointers When Selling on Facebook
How to Build Trust with Your Customers
Create a Facebook Page Username
I would guess you have done this already when creating your business page, but if not, I highly recommend doing this.
A page username is the name that people can use to easily find your page. Each page username can only be claimed by one page, so your username is unique. Try to create the same username as your company name and URL (website address). This is also good for SEO (Search Engine Optimization) purposes.
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Respond Quickly to Inquiries
Swift responses to messages from customers builds trust and show customers you value them. If they do not get an answer for hours and hours they may not think your store is legit.
Swift responses also increase the responsiveness rating displayed on your Facebook page. If potential customers see that you are very responsive, they are more likely to reach out, and view you more positively overall.
Encourage Customers to Leave Reviews
There is not enough words to describe how important reviews are for any business. Nowadays people Google reviews before almost any purchase.
There is a genuine feeling of safety for customers to make purchases after reading what other people think about the product. They know it will eliminate many unnecessary product returns because the product did not live up to expectations. Now they can judge by other customers’ opinion and get a clearer view.
Facebook’s store feature is already set up with a rating and review section, where customers can leave feedback about their purchase. Obviously, a high rating and positive reviews build trust and can also lead to more interest among potential customers as well.
There is no wrong asking for a review after a customer has made a purchase. Maybe, wait about a week and then ask if they are happy with the product. If not, you will have a chance to solve the situation and make it better to avoid a possible bad review.
Add an Address to Your Physical Store
If you have a physical store there is always good to add that address. Not only does it feel safe to know that the store exists somewhere else, but a positive experience from your Facebook shop can increase the likelihood that a customer will come to your physical store. It can also make your business more tangible to people, who are skeptical of the internet. Are there really any as of today?
Increase Awareness of Your Store
Share Your Products on Your Timeline
Adding a product to your store is not the same as sharing it to your timeline. Once you have uploaded a new product, make it a habit of sharing it to make customers more aware that you have a store and what you are selling. You want the products to show up in their news feeds.
Good Marketing, and Best of All, for FREE!
Facebook also have the option to advertise and boost your products. If you feel your store needs a push to gain more visibility, this can be an option.
However, I must say that I have become skeptical to Facebook advertising. I have been running Facebook campaigns for clients with my marketing / web design business, Face It Design & Marketing LLC, as well as for myself, and the number of views and engagement never follow the website statistics.
If you market your website on Facebook, you should see an increase in website traffic, since that is the purpose with advertising on Facebook in the first place. In Google Analytics you can see exactly how many people have come from respective social media page. A larger number than normal coming from Facebook has never been the case for me.
I have hardly seen an increase in traffic during my campaigns, and definitely NOT the thousands like the Facebook statistics is showing. I think Facebook has to look into their analytics a bit better and not give those “happy numbers” with not much content behind them.
I am sorry to end this manual on a bit sour note, but I want to share my honest experiences with my readers. If I can help you not wasting money on something not 100 percent beneficial, I am glad and have served my purpose with this website.
Although, the Facebook store or shop function, I give my highest rating. It is very easy to set up and looks professional on your page. The fact that this functionality is for FREE is a huge plus.
I hope I have given you some clarification on how to set up facebook store, and showed you how to leverage the enormous Facebook traffic.
I have a motto that I want to end this article with and that speaks for itself in today’s internet era:
“If You Aren’t Visible, You Don’t Exist!
You have to be where your customers are and they sure are on Facebook. If you are not where your potential customers are, it does not matter how fancy your store is and how good your products are, because no one will see them.
If you have any questions about this manual, or if you get stuck setting up your Facebook store, please let me know in the comment section below and I will help out as soon as I can.
If you found this guide useful, please share it with your network.
My humblest thank you! Never give up on your goal of making money online, it is within close reach for the dedicated person. I promise!
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About the Author
My name is Stina Pettersson. I am the founder of Make a Living from Home in 2017 and the author of the articles on this site. I am originally from Sweden and am currently a business owner to 3 online businesses.
I help people to start their own online business and make a living from home. I am especially fond of helping the stay at home parent, or single parents to increase their income.
I hope I will get the honor to help YOU achieving your online success.
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